"We" as in the whole VIA family want you to buy our product not because it is "in" or because of some trendy skater. We want you to like and want VIA because it gets you hyped to go out there and
skate and have a good time on your board! Our team only skate for the love of skateboarding and nothing else. They skate to have fun and that is and always will be "VIA Skateboards!"